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March 15, 2005

Research: Web Sites Crippled By Consumers Deleting Cookies

Consumer fear of online risks will force businesses using cookies to take any of these actions: find replacement technology to gather data, better explain the harmless nature of most cookies, work with spyware vendors, and/or ask for permission to deposit cookies.
Entire Article - Information Week

Posted by Scott at March 15, 2005 03:01 PM

Comments

I'm not worried about this, myself. I think web developers should expect persistent cookies to be deleted. Session cookies are useful and aren't really deleted. Most sites don't work with cookies off so the ultra-paranoid that turn off cookies are going to have a hard time of it.

Persistent cookies, which can be very useful, should still not be counted on to be there forever. The fact of the matter is you cannot identify Jim from Jill on the net and it is rather pointless to try. Statistical information on users in the aggregate is more useful and much easier to do that to track individual users.

Posted by: Michael [TypeKey Profile Page] at March 19, 2005 10:18 AM

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