May 17, 2005
Domains
I was pondering what is better from a marketing perspective:
newproduct.domain.com
or
www.domain.com/newproduct
(as an example)
I think the world is starting to get used to 2nd level domains such that marketing something as newproduct.domain.com is mnemonic. I think 2nd level domains are easier to speak as well. They are also a hair more concise.
On the other hand, I think brands too often use too many domains when they should focus on marketing a single domain all the time. CNN does this, for example. The only domain they market is cnn.com.
I think a lot of companies grab every possible domain as a defensive strategy and that might be valuable in some respects but in general I think leads to defocus.
What do you think?
Posted by Michael at 02:32 PM | Comments (2)
March 16, 2005
viral marketing, the BBC, and Dr. Who
Wired reports that the first episode of the new Dr. Who series may have been intentionally leaked onto the internet, even though the BBC denies any involvement.
Posted by Martin at 01:45 PM | Comments (0)